Strategic
Wix acquisitions
Wix is a software company that acquires other businesses based in Tel Aviv, Israel. We track 6 of its acquisitions; the most recent was Base44 in Jun 2025. It buys most often in ai and machine learning, e-commerce and retail, consumer and creator tools.
wix.com ↗Acquisitions tracked
6
Most recent deal
Jun 2025
Deal size
Mostly undisclosed. DeviantArt about $36M cash; Base44 $80M headline with about $25M retention
Based in
Tel Aviv, Israel
What Wix buys
Website builder and domain registrar that makes strategic, product-fit tuck-in acquisitions, mostly of small AI and product companies
Buying activity
- 02020
- 02021
- 02022
- 02023
- 02024
- 12025
3 dated deals on record since 2014, most recently Jun 2025. We list the deals we can source, so earlier years may be incomplete.
How to sell to Wix
Included with full access, for every acquirer in the database.
- 1 contact: intake email, forms and M&A team
- How their acquisition process runs
- Deal structure: cash, earnouts, rollover
- What diligence looks like
- What happens after close
- Red flags and founder reports
Get full accessOne payment, lifetime access.
All Wix acquisitions
2025 · 1
| Company | Date | Category | Price | Source |
|---|---|---|---|---|
| Base44 Full acquisition | Jun 18, 2025 | AI and machine learning | $80.0M | techcrunch.com |
2017 · 1
| Company | Date | Category | Price | Source |
|---|---|---|---|---|
| DeviantArt Full acquisition | Feb 22, 2017 | Consumer and creator tools | $36.0M | sec.gov |
2014 · 1
| Company | Date | Category | Price | Source |
|---|---|---|---|---|
| Appixia | Mar 13, 2014 | E-commerce and retail | — | techcrunch.com |
Date not disclosed · 3
| Company | Date | Category | Price | Source |
|---|---|---|---|---|
| Flok Full acquisition | — | Productivity and collaboration | — | en.wikipedia.org |
| Hour One | — | AI and machine learning | — | app.dealroom.co |
| Modalyst Full acquisition | — | E-commerce and retail | — | wix.com |