Who Would Buy

CRM and sales software M&A

87 CRM and sales software acquisitions by 52 buyers in our database. Oracle is the most active, with 5 deals. CRM, sales engagement, CPQ and revenue tools.

Deals per year

  1. 12021
  2. 22022
  3. 12023
  4. 62024
  5. 12025
  6. 42026

Dated deals we can source. Earlier years may be incomplete.

Most active acquirers

  1. #1OracleStrategic · 5 deals · last Jan 2022
  2. #2MicrosoftStrategic · 5 deals · last Jul 2020
  3. #3IntuitStrategic · 4 deals
  4. #4SAPStrategic · 4 deals · last Jan 2018
  5. #5Vista Equity PartnersPE · 3 deals

47 more acquirers buy CRM and sales software companies. Full access shows the complete ranking with each buyer's contacts and deal playbook.

See all 52

Recent CRM and sales software acquisitions

CompanyAcquired byDatePrice
CrestaSalesforceNov 2, 2026—
Rune TechnologiesSalesforceOct 29, 2026—
Common RoomZoomJul 2, 2026—
AmaliaBregal MilestoneMar 31, 2026—
ShowpadVector Capital Management, L.P.Aug 26, 2025—
UnifyCRMCANDIDDec 5, 2024—
Bigtincan HoldingsVector Capital Management, L.P.Dec 5, 2024—
QSTRATEmbrace SoftwareNov 25, 2024—
sales-iSugarCRM (SugarAI Inc.)May 22, 2024—
1to1Broadtree PartnersMay 14, 2024—
WeSuiteFluent Software GroupApr 4, 2024—
Thatcher Technology GroupFluent Software GroupJul 13, 2023—
SoloBregal SagemountSep 19, 2022—
VereniaOracleJan 4, 2022—
ActivixThoma Bravo ExploreMay 27, 2021—
W-SystemsSugarCRM (SugarAI Inc.)Nov 5, 2020—
VayoGongSep 1, 2020—
GymSalesThoma Bravo ExploreJul 22, 2020—
Orions SystemsMicrosoftJul 7, 2020—
Conga (merged with Apttus)Thoma Bravo ExploreMay 7, 2020—
Collabspot email integration productsSugarCRM (SugarAI Inc.)Mar 7, 2019—
AccompanyCiscoMay 1, 2018—
ONDiGOGongApr 16, 2018—
CallidusCloudSAP2018—
Do.comAmazonMar 8, 2017—
PlayMaker CRMMainsail PartnersSep 7, 2016—
OpteviaIBMMar 18, 2016—
Incent Games, LLCMicrosoftAug 3, 2015—
BigMachinesOracleOct 23, 2013—
VaricentIBMApr 13, 2012—

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